Cary and Associates Marketing Fables

Marketing Fables

AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment

Babe – managing customer relationships will yield results as astonishing as a pig herding sheep

Of Birds and Mice – when introducing new technology, second place may be more rewarding than first

Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there

The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product

Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap

Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales

Ike Was Half Right: planning is indispensable

Marcom Music – marketing elements working together in harmony are memorable and effective

Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools

Ready for the Roof? – building a business, like building a house, begins with the plans

Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has

The Tortoise and the Hare – marketing that never stops beats intermittent activity

A Wink in the Dark – product information must be seen to get a response

AIDA: princess of marketing?

Our AIDA is not an Ethiopian princess in a Verdi opera. In marketing, AIDA is a reminder that all our efforts are focused on a process: getting a person who does not know about our product or service to become a customer. In order for marketing communications to help a prospect along the way, it must first get their

Attention and then their
Interest before they will feel
Desire and then take
Action.

If you think of AIDA when you are developing or evaluating marketing communications tools, you will get more return on your investment.

For help marketing your products and services, call Cary and Associates today, 303.579.4708. The initial consultation is free. We provide marketing consulting and services to companies small and large, local and international.