[Cary and Associates: Helping you market geotechnology, including GIS, remote sensing, photogrammetry, surveying, GPS

Marketing Tools

Other Tools

Kevin Corbley interviewed Tina Cary about geotechnology business opportunities with US government agencies. The interview is available as a podcast (mp3, 5meg).

The US Office of Science and Technology Policy issued A Plan for a U.S. National Land Imaging Program (pdf, 6.9 meg) in August 2007. Includes the status of US remote sensing capabilities, societal benefits of moderate resolution land imaging, a white paper by the US Chamber of Commerce Space Enterprise Council on GEOSS and Landsat, results of an ASPRS survey on the future of land imaging, and more.

Status and Potential Role of State, Tribal, Regional, and Local Public Entities in the National Map Program, a report to USGS in April 2003 from PlanGraphics, Inc. and Kentucky Governor’s Office for Technology (pdf, 947K). The discussion -- of business processes and needs for geographic data -- continues to be relevant. The table of benefits to public agencies (pp. 3-13–3-14) is useful to sales staff new to the public sector.

Evaluate your company's email marketing by comparing it to "Best Practices" identified by IntelliContact.

Book reviews - We are always reading, and here offer occasional commentary on business books (management and marketing) and books about the various geotechnologies.

Presentation to MAPPS (February 2004) on US Federal Procurement of Geotechnology 2000-2002 by Tina Cary (powerpoint, 1.3 meg) provides a free look at the federal procurement database and some of the findings included in the market report of the same name.

Marketing fables – entertaining stories about the value of various marketing activities.

 

Cary and Associates offers a variety of tools to help you market geotechnology products and services: market reports; templates providing detailed how-to instructions with specific examples of geotechnology products and services; and custom globes.

We also provide links to other marketing tools such as book reviews, publications and portals in geotechnology, professional organizations in geotechnology, and tips for finding jobs in the geotechnologies.

Market Reports

Cary and Associates produces Market Reports periodically to help you monitor Geotechnology business trends. The following reports are available today.

 *** The Global Market for Airborne Lidar Systems and Services, February 2009 *** 

Contains results of extensive research into the current status of the market and expectations about the next five years. The market report is 120 pages; it includes 30 figures and 18 tables. An appendix provides brief profiles of more than 100 organizations worldwide that operate airborne lidar systems.

Detailed Report Description | Order Form

Also available about the lidar market:

 *** Geotechnology Business Opportunities with Government *** 

Contains information about federal and state agencies that have a requirement for one or more of the geotechnologies -- GIS, GPS, photogrammetry, remote sensing, surveying, web mapping services, cartography and so on -- either hardware or software or data or services. Sixth edition published March 2008.

The podcast (mp3, 5meg) of an interview of Tina Cary by Kevin Corbley about the fifth edition of the report provides a free introduction.

Detailed Report Description | Order Form

 *** U.S. Federal Procurement of Geotechnology 2003 *** 

Provides an analysis of procurement of geotechnology products and services by the U.S. federal government in fiscal year 2003. We identify 73 agencies and 307 vendors from whom they purchase goods and services worth more than $6 billion dollars. Focus is on the top ten vendors in six product and service categories for the top ten agencies, providing insight into the revenue opportunities available to businesses willing to learn how to do business with the federal government. Published Summer 2004.

Detailed Report Description | Order Form

 *** U.S. Federal Procurement of Geotechnology 2000-2002 *** 

Provides an analysis of procurement of geotechnology products and services by the U.S. federal government in fiscal years 2000, 2001 and 2002. We identify 117 agencies and 393 vendors from whom they purchase goods and services worth more than $5 billion dollars. Focus is on the top ten vendors in six product and service categories for the top ten agencies, providing insight into the revenue opportunities available to businesses willing to learn how to do business with the federal government. Published Fall 2003.

Presentation to MAPPS (February 2004) on US Federal Procurement of Geotechnology 2000-2002 by Tina Cary (powerpoint, 1.3 meg) provides a free introduction to this market report.

Detailed Report Description | Order Form

Templates to Guide the Product Management Lifecycle Process

including specific examples of geotechnology products and services

The Product Management Lifecycle Process (PMLP) serves as the foundation for identifying and building profitable customer-focused products and services. A package of three templates has been created specifically for geotechnology products and services. The templates include instructions and examples for carrying out the various steps in an organized and logical manner; they guide the product management process and ensure all key business and technical issues are addressed. The discipline outlined in this process has value for both young firms and well-established firms and can easily be customized to fit any organization’s needs.

See a detailed description including outlines of all three templates, the press release, and the order form.

Custom Globes

Custom globe by Joe Roubal showing satellite orbitsAs an attention-getting display for your lobby or exhibit booth, consider what kind of custom globe will help you communicate with your prospects. Cary and Associates is proud to offer custom globes from Roubal Mapping. The 30-inch globes have a scale of 1:16.7 million. Thus one centimeter on the globe equals 167 km or 100 miles on the ground, and one inch on the globe equals 400 km or 250 miles on the ground. For booth use, a travel case and assembly instructions are also available. In addition to showing land cover types and company offices, stands can be motorized to turn the globe. Some globes also include an auxiliary arm to support an orbiting satellite; the motions of the globe and the satellite are set to demonstrate the correct number of orbits for one rotation of the Earth. Such motion makes the globes even more fascinating and educational. Contact Cary and Associates for further information and to place an order or inquire about leasing arrangements.

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